Tuesday, March 5, 2013

Acura's Newest Products Continue to Advance Brand Growth

Acura
- RDX sets its tenth-consecutive monthly sales record, up 177.6 percent from last February with sales of 2,795 units
- MDX remains the top selling Acura model in February, with sales of 2,946 units
- TL was the top selling Acura sedan in February with sales of 2,216 units, ILX sales continue to trend up with sales of 1,997
"Acura's latest products continue to shine with ILX gaining traction and RDX sales up 177 percent," said Jeff Conrad, vice president of Acura Sales. "With the all-new 2014 RLX flagship sedan launching in a few weeks and the MDX Prototype creating favorable buzz, spring 2013 is shaping up as a banner season for Acura."
*The daily selling rate (DSR) is calculated with 24 days for February 2013 and 25 days for February 2012. Year-to-date, the DSR is calculated with 49 days for 2012 and 49 days for 2011. All other percentages in release are unadjusted; see table for adjusted DSR figures.

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